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“Every CEO and communication professional should read this book and adopt
the strategies outlined by Roger D’Aprix for tapping into the human energy of
workers… A treasure trove of ideas on how to engage employees.”
--- Milton Moskowitz, co-author of Fortune
magazine’s annual survey of the 100 Best Companies to Work for.
Today's organizations are undergoing revolutionary change that has turned
their relationship with their employees upside down. Those employees, who are
now the means of doing business in the Information Age, are increasingly
skeptical, if not cynical, about the communication they receive at work.
For companies not only to be credible but also to perform in today's
competitive global marketplace, they need to understand that changed
relationship and design communication strategies that break through the employee
skepticism that gets in the way of performance.
Communication expert Roger D'Aprix provides a logical and successful strategy
to inform skeptical employees in a time of turbulent change. Drawing on his
experience as a corporate communication executive and consultant, D'Aprix offers
a practical prescription for effective communication strategy: INFORMS
(as in a communication strategy that informs).
The principles are:
- Information—how information has become the raw material for today's intellectual assembly line
- Needs of the Audience—as the first cause in communication strategy
- Face-to-Face Communication—the employee's preferred mode of communication
- Openness—as the antidote to skepticism
- Research—to identify changing employee information needs
- Marketplace—customer and competitive realities
- Strategy—putting it all together in a coherent strategy
Roger D’Aprix, a Vice President of ROI Communication, is an
internationally known communication consultant, lecturer and author. He has
assisted scores of Fortune 500 companies in developing their communication
strategies and redesigning their communication training. D’Aprix is considered
one of the leading-edge thinkers in the formulation of communication strategy
and practice for contemporary organizations.
Read the Press Release:
Influential Communication Expert Roger D’Aprix Releases New Book: Creating “The Credible Company”
Read the Prologue:
From
Entitlement to Capital Asset
Read a review by Communication World writer Bob Libbey:
Telling it like it is: Roger D'Aprix's latest book explains why keeping
employees in the loop can bring business benefits
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