Facilitating a Successful Merger Through Effective Internal Communication

Results

Facilitating a Successful Merger Through Effective Internal Communication

ROI Communication helped a leading software company design and implement an internal communication strategy to keep employees informed, motivated and focused during a $3.4 billion merger.

Challenge

After announcing a $3.4 billion merger, a computer software company brought in ROI Communication to help it develop a communication strategy to facilitate the smooth integration of the new company. During this time of uncertainty and change, the software company wanted to keep employees informed about important developments, maintain employee focus and productivity, and ease the transition to a united company.

Solution

During the acquisition, ROI worked with the communications team to:

Develop an internal communications strategy specific to the acquisition.
Lead a Communications Command Center to ensure consistency, timeliness and accuracy in messaging, tone and delivery.
Design and produce a biweekly companywide integration e-newsletter.
Design and implement a web site to update employees on the latest integration news.
Design and facilitate a companywide FAQ process for both internal and external audiences.
Develop CEO’s “Day One” and integration-related messages.
Produce intranet content designed to facilitate integration, including feature articles on topics such as corporate positioning, new brand promise and evolving culture

Results

Surveys administered during and after the merger indicated that:

Employees understood and supported the acquisition.
Employees understood what was expected of them during the acquisition.
Employees maintained focus, productivity and met expectations.
ROI Communication won two IABC Gold Quills and several other leading industry awards for this merger- and integration-related communications campaign.