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As you prepare
presentations for your executive team or client proposals, be
sure to include a few quotes from well-known executives and
thought leaders on the impact of effective communications.
"The organization that can't communicate
can't change, and the corporation that can't change is dead."
Nido Qubein, Author and Chairman of McNeill
Lehman
"Communications are, without question, the
first and most important organizational activity that should be
carried out after public pronouncement of the transaction… A
communications program is one of the most important steps
management can take toward expeditiously melding two companies."
Mark N. Clemente and David S. Greenspan, Authors of
Winning
at Mergers and Acquisitions
“If you don't give people information,
they'll make up something to fill the void."
Carla O'Dell, Ph.D., President, American
Productivity & Quality Center
"The focus of internal communication function
has shifted from pursuing outputs to achieving outcomes – and
that is a significant step forward."
Matt Gonring, Vice President of global marketing and
communication
at Rockwell Automation
Assessing the Value of Communication,
Communication World,
Jan/Feb 2004
"With the advent of the internet, everyone is
a communicator…that is part of the reason people now understand
that communication is an important strategic part of the
business."
Kori Reed, Quaker Oats/ Pepsi Strategic Communication
Assessing the Value of Communication
Communication World,
Jan/Feb 2004
"I've not seen an effective manager or leader
who can't spend some fraction of time down in the trenches… If
they don't do that they get out of touch with reality, and their
whole thought and management process becomes abstract and
disconnected."
Jeffery Bezos, Amazon.com CEO
Fortune, May 2003
"…People who describe culture and values and how people
behave - I've heard people refer to it as 'the soft stuff'-they
often underestimate its importance. The soft stuff actually is
the hard stuff."
Carly Fiorina, Hewlett Packard CEO
The Costco Connection, May 2004
"It's easy to keep morale high when the business is doing
well, but when even things could be better, consistent internal
communications buoys morale because employees feel comfortable."
Carol Wallace , Siemens Business Services, Inc., Director of
Marketing Communications
Business Wire, June 15, 2004
"The CEO has to get his or her business to perform, and that
is down to the workforce. The realization is that in order to
drive any business results, the employees have to be with you
and not just understand the strategy and get behind it. Culture
is a three-dimensional thing; it's not just the communication of
information or even the credibility of the message. It's about
how work gets done."
Jon Iwata (IBM, Senior Vice President, Communications
PR Week (US) May 17, 2004
"Knowledge is power. In
post-capitalism, power comes
from transmitting information to
make it productive, not hiding
it."
Peter F. Drucker
"Objectives are not fate; they are direction. They are not
commands; they are commitments. They do not determine the
future; they are a means to mobilize resources and energies of
the business for the making of the future."
Peter F. Drucker, "Father of modern management,
social commentator,
preeminent business philosopher," according to
The Harvard
Business Review
"The only irreplaceable capital an
organization possesses is the knowledge and ability of its
people. The productivity of that capital depends on how
effectively people share their competence with those who can use
it."
Andrew Carnegie, American Capitalist Icon &
Philanthropist
Web sites with additional quotes
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