The Credible Company
Communicating with Today's Skeptical Workforce
by Roger D'Aprix

Today's organizations are undergoing revolutionary change that has turned their relationship with their employees upside down. Those employees, who are now the means of doing business in the Information Age, are increasingly skeptical, if not cynical, about the communication they receive at work.

For companies not only to be credible but also to perform in today's competitive global marketplace, they need to understand that changed relationship and design communication strategies that break through the employee skepticism that gets in the way of performance.

Learn more about this logical and successful strategy to inform skeptical employees in a time of turbulent change.

Melcrum Practitioner’s Guide: Strategic Planning for internal communicators

Need help with your internal communication planning?
Few activities seem to unnerve today's internal communication professionals as much as strategic planning. Where do you start? What does it require? How do you drive the process? And how will you measure success?

That's where this toolkit can help. It walks you through a best-practice process for strategic planning, providing all the tools you need to go from concept to completion – and evaluation. Developed by Barbara Fagan-Smith, CEO at ROI Communication, this process has been implemented at major global companies, and is now available in this exclusive Melcrum guide.

Order your copy of Strategic planning for internal communicators now so you can:

• Get a step-by-step guide to the whole process – from running meetings to developing tactical plans
• Get tools, techniques, templates and worksheets you can use right away in your organization
• Learn from the experiences of leading global companies who have implemented this planning process: Adobe, HP-Compaq and Symantec
• Eliminate the problem of preparing for your planning process –   everything you need to get going is included

Melcrum Short Report: Communicating an outsourcing decision

When communicating major organizational change such as outsourcing, you'll need to consider both the reaction of your employees and your company's reputation.

You generally have 2 options for communicating employee layoffs or outsourcing:

Option 1: Give employees advanced notice of the potential change early, during the planning phase and take them on the journey with you.

Option 2: Tell employees about the change later, during the implementation phase only after establishing the nature of the impact on employees.

Which choice is right for your business?

For more on communicating outsourcing plans, order the latest report by ROI Communication consultants Jennifer Tuck and Michelle Campbell.