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Sharon Cullen helps companies communicate directly and clearly,
especially in times of dramatic change.
"I've been on the other side, and know what employees are going through,"
she said, recounting a time early in her career when the startup she worked
for was integrated – barely – into a larger corporation. "There was no plan,
no organization, no communication. It was tough."
As a communications professional with more than a decade of experience in
mergers and acquisitions, she now helps organizations avoid such confusion
through strategic planning and deliberate execution. "I like making the
complex simple and understandable, so people know what their roles will be
in achieving not just the company’s goals, but their own."
After graduating from San Jose State University with a BS in Advertising,
Sharon began her career as a Venture Investment Program Coordinator for Sun
Microsystems, building a web infrastructure and database to track and
maximize venture opportunities. Later, she shifted into planning and
facilitating communications during mergers and acquisitions, to streamline
the integration of acquired companies.
Seeking to broaden her experience, Sharon moved on to Cisco Systems in
2006, where she developed a model of unified, executive communications to
enable leaders in different organizations to collaborate effectively. Later,
she moved on to strengthen the employee experience by improving overall
communications throughout the company. Attracted to the breadth and caliber
of ROI Communication’s clients and consulting work, Sharon joined the ROI
team in 2010.
Sharon is an active Board Member for the Silicon Valley chapter of the
International Association of Business Communicators (IABC). When she’s not
working or volunteering, she is often found in her kitchen, preparing
another gourmet feast.
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