|
Barbara Fagan-Smith is the founder and CEO of ROI
Communication, an award-winning communications consulting firm
focused on helping large organizations adapt and succeed in times of
change. Building on more than two decades of experience in corporate
communications and journalism, she leads ROI's work with Fortune 500
companies, helping them develop and manage effective communication
projects that deliver clear business results.
Since its launch in 2001, ROI Communication has worked with a
broad array of clients, including Hewlett- Packard, Adobe Systems,
Pacific Gas & Electric, Caterpillar, Wachovia, Cisco Systems, Gap
Inc., The Home Depot, Chevron, Symantec, Microsoft and Walgreens.
ROI Communication has been recognized with multiple awards from the
American Society of Professional Communicators and the International
Association of Business Communicators (IABC).
Barbara is also the founder and managing director of Family ROI,
a non-profit organization dedicated to helping people of all
backgrounds apply proven business principles to revitalize, focus
and strengthen the most important organization in the world – their
own family.
Prior to founding ROI Communication and Family ROI, Barbara was
the Director of Employee and Electronic Communications at Quantum
Corporation and Director of Interactive Communications at Simply
Interactive, Inc.
Before her career in corporate communications, Barbara worked as
a London-based television producer for ABC News, where she covered
the revolutions in Eastern Europe and the 1991 Gulf War for ABC’s
PrimeTime Live and World News Tonight. Earlier, she covered
international business and produced national radio programs for ABC.
She holds a B.A. in Journalism and Communications from Humboldt
State University.
Barbara was selected as a winner of the 2008 Enterprising Women
of the Year Awards, an annual tribute to North America’s top women
entrepreneurs.
ROI Communication was chosen by Working Mother Magazine as one of
the 25 Best Small Companies for Women for 2007. |
