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Catherine Forman has worked in corporate communication for
nearly two decades, developing a deep expertise in strategic
planning and employee engagement. Formerly the Vice President of
Corporate Communications at Quantum Corporation – which grew
from fewer than 1,000 to about 11,000 employees during her
tenure – Catherine understands that effective internal
communication can make a real difference in a company’s
performance.
"Employee engagement is driven by a complex set of motivations,
and a strong, effective internal communication program can
really motivate people in ways that improve business performance
and the bottom line," she said.
Since
joining ROI Communication in 2003, Catherine has helped manage a
wide range of projects, with a special focus on strategy,
communications and change management, and measuring the
effectiveness of communications within large organizations.
Making an
analogy between good internal communication and another of her
passions – rock-climbing – Catherine believes that both require
a strategic approach, a focus on mechanics and no small measure
of finesse. "If you succeed in combining those elements well,
you can overcome even the most daunting challenges."
During
her decade at Quantum and the company that acquired it, Maxtor
Corporation, Catherine was responsible for the development and
execution of the company’s internal and external communication
strategies, and worked closely with senior executives on a full
range of communication initiatives and investor relations.
Catherine
began consulting in 2001, working with a diverse set of clients
including the University of Colorado Foundation, Lefthand
Networks, ONStor, Maxtor and Wyatt & Jaffe. She holds a B.A. in
Economics from the College of William and Mary, and an M.A. in
Economics from Stanford University. |
