Has a second home in France. Makes herself right at home with clients.
Lori Fraser
Lori has created the internal communication function or played key communication roles for some of the world’s largest and fastest-moving high tech companies. As the head of internal communications for E*trade, Lori’s work focused heavily on “doing things differently,” employing the most innovative programs to build the still-new brand within company ranks. As Director of Employee Communications at National Semiconductor, she was tasked with building the internal communication architecture. While there, she ran focus groups with stakeholders throughout Europe and Asia to develop culturally specific communication programs. She also ran the internal communication function at Raychem, later acquired by Tyco Engineering
Lori’s broad-based experience in internal corporate communication strategy and process is enhanced by her special interest and experience in employee engagement. One of her particular skills is bridging cross-national cultural gaps. Her international experience has given her an acute awareness of subtle and not-so-subtle differences between locations and the adjustments necessary to ensure effective communication of key messages.
Since joining ROI, Lori’s work has encompassed project management, media production and human resource communication for a diverse list companies, including Hewlett Packard and Yahoo.
Over the course of her career, Lori has developed and implemented communication materials and meetings for executives, communication plans, acquisition communications, global communication vehicles (print, video, email, intranet), and global and local benefits rollout programs. She has overseen the dissemination of bi-monthly pulse surveys to thousands of employees and conducted regular analysis of the results.
Prior to joining ROI, Lori led her own consulting practice working with Sun Microsystems Inc. She also served as interim executive director for a non-profit organization serving Russian orphanages.
Lori holds a B.A. in Liberal Arts from the University of California, Santa Barbara.