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Lori has created the internal communication function or
played key communication roles for some of the world’s largest and
fastest-moving high tech companies. As the head of internal communications for
E*trade, Lori’s work focused heavily on “doing things differently,” employing
the most innovative programs to build the still-new brand within company ranks.
As Director of Employee Communications at National Semiconductor, she was tasked
with building the internal communication architecture. While there, she ran
focus groups with stakeholders throughout Europe and Asia to develop culturally
specific communication programs. She also ran the internal communication
function at Raychem, later acquired by Tyco Engineering
Lori’s broad-based experience in internal corporate
communication strategy and process is enhanced by her special interest and
experience in employee engagement. One of her particular skills is bridging
cross-national cultural gaps. Her international experience has given her an
acute awareness of subtle and not-so-subtle differences between locations and
the adjustments necessary to ensure effective communication of key messages.
Since joining
ROI, Lori’s work has encompassed project management, media production and human
resource communication for a diverse list companies, including Hewlett Packard
and Yahoo.
Over the course
of her career, Lori has developed and implemented communication materials and
meetings for executives, communication plans, acquisition communications, global
communication vehicles (print, video, email, intranet), and global and local
benefits rollout programs. She has overseen the dissemination of bi-monthly
pulse surveys to thousands of employees and conducted regular analysis of the
results.
Prior to
joining ROI, Lori led her own consulting practice working with Sun Microsystems
Inc. She also served as interim executive director for a non-profit organization
serving Russian orphanages.
Lori holds a
B.A. in Liberal Arts from the University of California, Santa Barbara.
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