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As a communications professional who spent
years working in the housing industry, Jennie Ivory knows that
how you communicate is as important as what you
communicate – in good times and bad.
"You have to have a plan to deal with the good and the bad.
But either way, being open and honest is better than not
communicating," Jennie said. "People need to know that
management understands what’s going on, and management needs to
know what employees are thinking and feeling, too."
Before joining ROI Communication in 2009, Jennie managed
internal communications and Corporate Social Responsibility
initiatives on a divisional level for the Lennar Corporation,
one of the nation’s largest homebuilders. During the real estate
boom, she managed employee events and activities, published an
internal newsletter and coordinated large-scale community
outreach projects.
As the economy shifted and the company was forced to
contract, Jennie helped communicate change of a more challenging
nature. "You have to be able to adapt, but one thing stays the
same: people appreciate straight talk," she said.
Jennie, who earned a BA in Mass Media Communication from
California State University, Sacramento, balances her
professional career with significant volunteer work. Currently,
she serves as a board member for Open Heart Kitchen, a
non-profit organization that helps feed hungry people in need,
including low-income seniors, schoolchildren and others.
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