Amy makes award-winning cabernet under the Two Muses Winery label. She helps companies uncork a world of possibilities.
Amy Knight
Amy Knight lives her life with a sense of purpose, and as the leader of ROI’s Corporate Social Responsibility (CSR) practice, she helps others do that too. "CSR is becoming a key component of corporate reputation, product quality and customer satisfaction," she said. "So companies really need to rethink their product design and business processes, taking environmental and social issues into consideration."
Until 2010, Amy was the Program Director of Hewlett-Packard’s Global Citizenship program. In this capacity, she helped define HP’s strategic approach to CSR and align its operations with its values in matters of ethics and compliance, human rights, supply chain and labor practices, environmental sustainability, privacy and social investment. She also led development and publication of HP’s award-winning Global Citizenship Report, headed HP’s Global Citizenship Council, managed the company’s CSR planning process and advised top executives on transparency.
For HP and other companies, "it’s no longer simply about brand campaigns and risk mitigation, it’s also about meeting new regulatory requirements, taking responsibility for your entire value chain, and winning over skeptical customers through genuine transparency," Amy said. This is only accentuated for companies with consumer brands, as social media now gives customers unprecedented influence with their peers and the media.
Amy is an expert at helping develop measurement systems to both monitor and influence stakeholder perceptions, as well as to strengthen business performance. As part of her focus on strengthening HP’s reputation, she helped it achieve the #1 ranking on Corporate Responsibility Officer's 100 Best Corporate Citizens for 2010, the #1 ranking in Newsweek’s 2009 Green Rankings of America’s 500 largest corporations, and the #1 ranking for three years running in the computer hardware sector of the Dow Jones Sustainability Index.
Prior to her work in the CSR arena, Amy was a marketing manager in HP’s IT function, where she led a team of 12 marketing communications professionals. Earlier in her career, she was a sales and marketing manager at OASYS Networks, which provided – among other services – IT risk assessment and mitigation for financial institutions and other businesses. She also served in various sales and publishing capacities for the Daily Journal Corporation, managing a wide range of business operations for a series of weekly publications.
Amy earned her BA in Journalism from San Diego State University, and has pursued additional coursework through UC Santa Cruz and Dartmouth’s Tuck School of Business.
When she’s not helping companies fulfill their potential as global citizens, Amy is likely to be found taking her twin boys on an adventure or focusing on her next vintage of award-winning cabernet. "Winemaking is a great way to connect with the land and a simpler way of life," she said. "I love it."