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Amy Knight lives her life with a sense of purpose, and as
the leader of ROI’s Corporate Social Responsibility (CSR)
practice, she helps others do that too. "CSR is becoming a
key component of corporate reputation, product quality and
customer satisfaction," she said. "So companies really need
to rethink their product design and business processes,
taking environmental and social issues into consideration."
Until 2010, Amy was the Program Director of
Hewlett-Packard’s Global Citizenship program. In this
capacity, she helped define HP’s strategic approach to CSR
and align its operations with its values in matters of
ethics and compliance, human rights, supply chain and labor
practices, environmental sustainability, privacy and social
investment. She also led development and publication of HP’s
award-winning Global Citizenship Report, headed HP’s Global
Citizenship Council, managed the company’s CSR planning
process and advised top executives on transparency.
For HP and other companies, "it’s no longer simply about
brand campaigns and risk mitigation, it’s also about meeting
new regulatory requirements, taking responsibility for your
entire value chain, and winning over skeptical customers
through genuine transparency," Amy said. This is only
accentuated for companies with consumer brands, as social
media now gives customers unprecedented influence with their
peers and the media.
Amy is an expert at helping develop measurement systems to
both monitor and influence stakeholder perceptions, as well
as to strengthen business performance. As part of her focus
on strengthening HP’s reputation, she helped it achieve the #1 ranking on
Corporate Responsibility Officer's 100 Best Corporate
Citizens for 2010, the #1 ranking in Newsweek’s
2009 Green Rankings of America’s 500 largest corporations,
and the #1 ranking for three years running in the computer
hardware sector of the Dow Jones Sustainability Index.
Prior to her work in the CSR arena, Amy was a marketing
manager in HP’s IT function, where she led a team of 12
marketing communications professionals. Earlier in her
career, she was a sales and marketing manager at OASYS
Networks, which provided – among other services – IT risk
assessment and mitigation for financial institutions and
other businesses. She also served in various sales and
publishing capacities for the Daily Journal Corporation,
managing a wide range of business operations for a series of
weekly publications.
Amy earned her BA in Journalism from San Diego State
University, and has pursued additional coursework through UC
Santa Cruz and Dartmouth’s Tuck School of Business.
When she’s not helping companies
fulfill their potential as global citizens, Amy is likely to
be found taking her twin boys on an adventure or focusing on
her next vintage of award-winning cabernet. "Winemaking is a
great way to connect with the land and a simpler way of
life," she said. "I love it." |
