One of Sandie Marrinucci’s favorite aspects of corporate communication is figuring out how to engage and motivate people, and she’s spent nearly 20 years honing those skills.

"I have a passion for helping employees understand what’s going on strategically in the company, and how their day-to-day activities can help the company achieve its goals," Sandie said.

Sandie began her career in marketing at Digital Equipment Corporation and then applied her writing and marketing skills at Quantic Communications. Later, she was hired as director of marketing communications at NECX, the industry’s first online marketplace for computer products, before moving on to Compaq, Hewlett-Packard and EDS, where she served as an Executive Communications Manager. In these various capacities, she developed strategic communication plans, websites, podcasts, webcasts, and social media tools on a broad range of projects and initiatives. She also managed advertising, public relations and events – many of which significantly increased employee participation, engagement and understanding of company goals.

At ROI, Sandie puts this deep expertise to work for a range of clients, always seeking new and effective ways to engage an audience, from on-line treasure maps to executive round-tables and podcasts. One unique approach Sandie has used in leadership and communication training is pairing people with horses, with a facilitator directing the interaction.

"Horses are highly attuned to the emotions and environment around them," she said. "As such, they can teach us to be more effective, authentic communicators." An avid equestrian herself, Sandie also volunteers to help children and adults with physical and mental limitations increase their strength, confidence and self-esteem through riding.