Karen is a competitive equestrian, who jumps her thoroughbred with grace, strength and focus. She helps ROI’s clients overcome obstacles by remaining focused and always looking ahead.
Karen O'Brodovich
Karen O’Brodovich believes that strong internal communication plays a big role in a company’s bottom line – if employees are engaged and motivated, they help the company achieve its goals faster. And with nearly 20 years of experience in marketing and communications, she knows how to make that happen.
Karen got her start working with Cineplex Odeon, in Toronto. First in film and then live theater, her job was to fill seats – to build up the business by motivating and engaging people. Her marketing career later led her into the energy industry, tech startups, retail property marketing, and enterprise communications at Canada’s largest communications company – Bell Canada – where she was Director of Communications.
In this leadership role, Karen developed and executed internal and external communication strategy, helped manage culture change, developed a streamlined company intranet strategy and facilitated the successful integration of numerous acquisitions in a bilingual environment.
"I am drawn to internal communication because you can make a real difference to an organization, implementing programs that actually change the mindset and change the culture" said Karen, who joined ROI Communication in 2010.
"If you do it right, you can see people and groups evolve, and that translates to the bottom line," she said.
Karen is a graduate of Sheridan College and the Stanford Graduate School of Business Executive Program. She serves on the Board of the Silicon Valley Chapter of the International Association of Business Communicators, is a long-distance cyclist and an equestrian.