|
Linda Pederson is a communications professional with more than
15 years of experience in internal communications, journalism,
media relations, strategy, crisis management, analyst relations
and public affairs.
Linda first honed her communication skills as a general
assignment reporter and producer for various CBS and NBC
affiliates, where she learned the paramount importance of
accuracy, clarity and simplicity when trying to convey a story
or a message.
"I try to keep things simple, because good, clear communication
is essential to helping people understand the goals and
challenges they face," Linda said. "This is such an important
component of any business strategy, so I enjoy helping leaders
keep it simple."
At ROI, Linda specializes in the creation and execution of
worldwide employee communications campaigns including strategy,
executive coaching, writing, as well as project and event
management. She’s also focused on helping companies articulate
and communicate their commitment to Corporate Social
Responsibility.
"CSR is critical to any significant business today," she said.
“"It drives transparency, efficiency and integrity, and it’s the
right thing to do."
Prior to joining ROI in 2005, Linda created and managed global
communication campaigns for a variety of companies in the
high-tech, entertainment, political and real estate arenas. Past
clients include Yahoo! Inc., Catellus Development Corporation,
Lucasfilm, Ltd., San Francisco Office of the Mayor and Bechtel
Corporation. She received a B.A. in communications from the
University of California at San Diego. |
