In 19 years as a communications professional, Sandy Pfaff has worked on a broad range of challenging initiatives including public relations, marketing, HR and internal communications. As diverse as these are, though, Sandy sees a common thread. "At its simplest, good communication is about connecting people and building relationships," she said. "My role is to connect people with new ideas that can help their organization improve the bottom line."

Before joining ROI Communication in 2009, Sandy worked at Peppercom Strategic Communications in San Francisco, and spent more than a decade with Ketchum West. Her tenure at Ketchum included five years leading business development efforts for the agency on the West Coast, and prior to that role she managed accounts that included Visa, Nike, Fireman's Fund Insurance Company and Intuit.

At ROI, Sandy puts all of this experience to work for new clients. "In times like these, companies really need to strengthen their communication to keep people informed and motivated," she said. "Transparency counts. Even if the news is bad, hearing it helps reduce people’s anxiety."

Sandy graduated from Connecticut College with a B.A. in Urban Studies. A devoted punster, she’s fleet in other ways, too – often competing in marathons and triathlons in pursuit of new challenges and better results.

Sandy holds leadership roles at a number of non-profit organizations in the San Francisco Bay Area.  She serves on the Board of American Cancer Society's California Division and is on the Board of the Public Relations Society of America Silicon Valley Chapter.  She also works on marketing and communications initiatives for Professional BusinessWomen of California.