John Robertson understands that determining communication effectiveness requires a combination of quantitative and qualitative analysis. With this in mind, he applies insights from nearly two decades of corporate work – as well as advanced training in measuring workplace behavior – to help clients evaluate and improve their approach to communication.

"When leaders are trying to communicate, how do we know if their message is reaching the audience or has the desired impact?" John said. "You can either simply hope it does, or you can actually measure if it’s making a difference."

While ROI specializes in quantitative measurement of internal communication at large organizations, its approach is also holistic. "The right data is a great start, but it’s important to accurately identify themes, trends and opportunities for improvement," he said.

At ROI, John helped develop the ROI Scorecard^TM, a tool that enables large organizations to assess the effectiveness of their internal communications in relation to industry benchmarks.

John has applied his communication and quantitative skills in senior internal communication roles at many large companies. Clients have included Adobe, Applied Biosystems, Xilinx and Hewlett-Packard.  For example, John helped HP CEO Mark Hurd design and deploy a fast and simple survey process to track employee engagement during a critical companywide transformation.

John also specializes in the design, implementation and evaluation of corporate training and organizational development programs. Before joining ROI, he served as the first training manager for Network Appliance, where he managed the company’s leadership development program and created a successful intranet portal for managers around the globe.

At Quantum, John designed the company’s first new manager training program, oversaw technology and employee training and the company’s technical research libraries. During his tenure, Training magazine named Quantum one of the top ten training organizations in America.

At both Quantum and Network Appliance, John led successful efforts to earn recognition for both companies on Fortune’s "100 Best Companies to Work for in America" list.

John is an active board member of the Public Relations Society of America, and also serves as president of the Silicon Valley chapter of the International Association of Business Communicators. He has a B.A. in Industrial Psychology from the University of Wisconsin, and an M.S. in Industrial/Organizational Psychology from San Jose State University.

A native of Wisconsin. Clients love his positive, down-to-earth, mid-western approach to doing business.