A communicator with extensive high-technology and entrepreneurial experience, Court Rye brings a wide range of skills to his ROI clients. He likes to think of himself as a  “technology enabler” for cutting edge communication efforts in all medias. A cofounder of three ecommerce and media startups, Court developed expertise in search engine marketing (SEM), search engine optimization (SE0), social marketing and Web 2.0. He brought that experience, among other skills, to project coordination work at Google Inc., several boutique high-technology startups and his own product marketing consultancy.

As the online marketing manager for IMVU, a three-dimensional avatar gaming and social networking startup, Court restructured and launched the paid international customer acquisition strategy. At the automotive Internet marketing services company, Dealix Corp., he optimized and grew SEO campaigns for multiple websites and portals using Google AdWords, Ask Sponsored Listings, MSN adCenter, and Yahoo Sponsored Search. At Dealix he also collaborated with engineers and lead the development of high conversion landing pages and site functionality, lending to the successful relaunch of UsedCars.com.

At Accenture Global Consulting, Court managed and directed remote system development in India via conference calls and remote desktop clients. He learned Vignette CMS and was able to help bridge the gap between management and IT to launch a major Northern California auto insurance portal. As the cofounder of Luxnav Marketing and ABSTRACTmall he has developed, launched and managed integrated marketing campaigns on the Internet, radio and print for cleantech products, freestyle art & clothing and vacation & travel services.

Court has received multiple awards from the American Marketing Association and two top prizes in the Hitachi Business Planning and Development Competition while attending the Leeds School of Business at the University of Colorado in Boulder. At CU Court, earned a bachelor’s degree in Marketing and completed advanced coursework in Project Management and Entrepreneurship. In recent years Court has earned his Google AdWords Certification, Project Management Professional (PMP) designation and been recognized as an international online advertising expert by the AdWords team at Google.

Court is experienced in video, audio and graphics editing. He has a strong command of Adobe (Macromedia) Dreamweaver, Flash and Photoshop with advanced working knowledge of XHTML, CSS, W3 Standards, Movable Type, WordPress and Drupal programming. He has worked as an early stage beta tester in the gaming industry on titles including World of Warcraft, EverQuest, Star Wars Galaxies, and Halo 3 among others, and serves as a member of Sony’s Gamer Advisory Panel. Offline Court has served on the Mountain View Sustainability Task Force, been a semiprofessional skate and snowboarder and enjoys surfing and mountain biking.