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Jennifer Tuck helps clients adapt to big challenges. As a Project Lead, she often steps in to help manage complex communications at critical transitions. Whether a client is facing an immediate crisis, planning a major downsizing, seeking greater employee engagement or improving the way managers talk about the challenge of sustainability, Jennifer offers insight, experience and energy.
"I like to help people face change with confidence," she said.
Recently, Jennifer spent a year as the acting communications director for a major retail company, working to ease the transition as 400 employees were outsourced to another company. At a leading technology company, she helped develop an innovation portal to solicit and select creative product ideas from 10,000 employees.
"I love going in-house," she said. "At ROI, we have really
talented people who can support or pinch hit as internal
communication directors. That expertise can really help
over-stressed organizations in times of change."
As a former staff member on Capitol Hill in Washington, DC, Jennifer is an expert at designing communication strategies on issues with serious public policy implications; improving clients' communication with elected officials; and helping clients earn solid coverage in the news media.
Before moving to the Bay Area, Jennifer was a press secretary and broadcast producer in the U.S. Senate. As chief spokesperson for the Senate Commerce Committee, she worked closely with national and state media on pending legislation, congressional hearings and all other issues relating to the committee’s six subcommittees. Notably, she managed the committee's crisis communications surrounding the aviation tragedies of ValuJet Flight 592 in the Florida Everglades and TWA Flight 800 off New York's Long Island. Later, she held positions at Solem & Associates and Ketchum Public Relations.
Jennifer earned a B.A. in Communications from the University of California at San Diego. When not in her office, you’ll find Jennifer kitesurfing beneath the majestic Golden Gate Bridge in San Francisco Bay.
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