Barbara Fagan-Smith

ROI Communication CEO, strategic planning expert and world traveler.

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Roger D’Aprix

ROI Communication Vice President, author and renowned communication guru.

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John Pollack

ROI Communication Consultant, Presidential speechwriter for Bill Clinton and published author.

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Michelle Campbell

ROI Communication Consultant, technical communication expert and social media enthusiast.

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Aaron Heinrich

ROI Communication Consultant, technical communication expert and social media enthusiast.

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John Robertson

ROI Communication Consultant and expert in measuring communication effectiveness.

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Archive for July, 2008

How to Leverage Your Learnings

Friday, July 25th, 2008

One of the great strengths of American English is its adaptability. Unlike many other languages, it tends to welcome new words easily – the verb “to Google” is perhaps the most famous, recent arrival. This linguistic mutability reflects America’s wonderfully informal, innovative spirit, but also sometimes comes at a price: the common abuse, misuse and [...]

Has Technology Affected Our Ability to Think?

Friday, July 18th, 2008

The July-August issue of The Atlantic features a cover story entitled “Is Google Making Us Stoopid?” by writer Nicholas Carr. His thesis essentially is that our online proclivities are short-circuiting our powers of concentration and affecting our ability to focus. In his words, “My mind isn’t going—so far as I can tell—but it’s changing…I can [...]

Finding Our Groove

Thursday, July 10th, 2008

A fascinating dialogue took place online a few weeks ago. The subject was the proper role of internal communication professionals in their respective organizations. It’s a subject that badly needs airing in a time when increasingly I believe that internal communication practitioners are losing their way.
The people that were engaged in the online dialogue are [...]

Why Dissent Matters

Wednesday, July 9th, 2008

I recently read an excellent book entitled Why Societies Need Dissent. Citing examples from the public and private sector, its author, University of Chicago law professor Cass Sunstein, methodically explores how and why groups often make bad decisions, as well the characteristics and behaviors of groups that make good decisions.
One common denominator is the degree [...]

Global Solutions through Communication and Collaboration

Tuesday, July 8th, 2008

Hello colleagues and friends,
This is my first official blog entry on The Bottom Line. It’s an exciting time in the world of communication. We have so many more tools to connect our world. My hope is that these tools will enable us to collaborate on a global basis and turn around the destruction of our [...]