Barbara Fagan-Smith

ROI Communication CEO, strategic planning expert and world traveler.

Read what Barbara has to say...

Roger D’Aprix

ROI Communication Vice President, author and renowned communication guru.

Read what Roger has to say...

John Pollack

ROI Communication Consultant, Presidential speechwriter for Bill Clinton and published author.

Read what JP has to say...

Michelle Campbell

ROI Communication Consultant, technical communication expert and social media enthusiast.

Read what Michelle has to say...

Aaron Heinrich

ROI Communication Consultant, technical communication expert and social media enthusiast.

Read what Aaron has to say...

John Robertson

ROI Communication Consultant and expert in measuring communication effectiveness.

Read what John has to say...

Archive for October, 2008

Why Should We Care About Social Media?

Friday, October 10th, 2008

I’ve always felt that we’re all connected in one way or another, and ever since the rise of “Six Degrees of Separation” in the early-90s I’m increasingly convinced that it’s true. This play, and the subsequent movie, by American playwright John Guare, revolves around the idea that any two individuals are connected by, at most, [...]

The Deliberate and Accidental Abuse of Language

Friday, October 10th, 2008

One of the saddest things about political campaigns is the abuse of language and intelligent dialogue—the tendency to make words connote something other than their real meaning and to mask intent. Or worse, to disseminate outright lies. At this phase of the presidential campaign there’s plenty of both.
For anyone interested in truthful communication, this is [...]