by Roger D’Aprix
A recent survey from The Conference Board shows that Americans of all ages and income brackets are increasingly unhappy at work. Only 45 percent claim to be satisfied with their jobs, down from 61.1 percent in 1987. Worse, the youngest cohort of employees—those under age 25—express the highest level of dissatisfaction ever recorded [...]
by John Robertson
A lot of new thinking on communication measurement (including ROI’s) focuses on measuring the outcomes of communications. Specifically, did behavior or attitudes change? In the end, this is what matters, but it doesn’t mean we should abandon other important measurement activities which are still very useful for evaluating the overall effectiveness of a [...]
by Aaron Heinrich
Thirty years ago the unifying force in the workplace was more often than not what you watched on TV, possibly the movie you saw that weekend, and maybe the latest music. Because this was all truly mass media, for the most part the way a 25-year old in 1980 interacted with it was [...]
