Barbara Fagan-Smith

ROI Communication CEO, strategic planning expert and world traveler.

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Roger D’Aprix

ROI Communication Vice President, author and renowned communication guru.

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John Pollack

ROI Communication Consultant, Presidential speechwriter for Bill Clinton and published author.

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Michelle Campbell

ROI Communication Consultant, technical communication expert and social media enthusiast.

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Aaron Heinrich

ROI Communication Consultant, technical communication expert and social media enthusiast.

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John Robertson

ROI Communication Consultant and expert in measuring communication effectiveness.

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Archive for April, 2010

Corporate Democracy versus Corporate Hierarchy

Monday, April 26th, 2010

A very interesting trend has emerged in internal communication circles over the last several years. It’s the formation of a group of professional communicators who are ardently anti-hierarchical in their thinking and philosophy. For the most part their position has been shaped by the politics and viewpoint of Internet bloggers, who believe that organizations will [...]

What the Numbers Don’t Tell Us

Monday, April 19th, 2010

The interesting thing about statistics is how they can be used to make or break a point depending not so much on the numbers themselves, but how the numbers get used, and what you need to keep in mind when using them. Take this statistic from the Bureau of Labor Statistics–by 2014, nearly one-third of [...]

The Role of Emotion in Making Decisions

Monday, April 12th, 2010

At ROI, we pride ourselves on collecting quantifiable data to help clients understand situations and make informed decisions.  Like many, we subscribe to the motto that “facts are our friends.”
Interestingly though, we see that regardless of what the data says, people still rely on their emotions when making decisions. This isn’t just limited to communications. [...]