Author Archives: aheinrich

Different Generations Want the Same Thing?

by Aaron Heinrich I came upon an interesting post the other day on the CRM Learning blog titled The Myth of Generational Workforce in the Workplace. The blog post reviewed new research on the multigenerational workforce by Jennifer J. Deal, a research scientist with the Center for Creative Leadership. Deal argues that the stereotypes associated [...]

Who’s Managing Whom?

by Aaron Heinrich Imagine this workplace scenario. You work for a company run by a member of the Silent Generation – those born between 1925 and 1944. Let’s say he or she is in their late 60s or early 70s.  You are in your late 30s, which makes you a member of Generation X, and [...]

What the Numbers Don’t Tell Us

by Aaron Heinrich The interesting thing about statistics is how they can be used to make or break a point depending not so much on the numbers themselves, but how the numbers get used, and what you need to keep in mind when using them. Take this statistic from the Bureau of Labor Statistics–by 2014, [...]

In the age of technology, it’s not about age at all

by Aaron Heinrich Anyone out there want to take a guess at how many entries you’ll get if you google “multi-generational workforce?” Try over 450,000. Sure, that’s not the over 20 million you’ll get by googling Lindsay Lohan, but it is an amount worth tweeting about. As I read through some of the blog posts [...]

The Internet, Communication and the Multi-generational Workforce

by Aaron Heinrich Thirty years ago the unifying force in the workplace was more often than not what you watched on TV, possibly the movie you saw that weekend, and maybe the latest music.   Because this was all truly mass media, for the most part the way a 25-year old in 1980 interacted with it [...]