by John Robertson Like many of you, I’ve been following the tragic oil rig disaster and subsequent spill into the Gulf. While companies may eventually realize the importance of external communications, adequate communications with employees is often lost when a crisis occurs. I’ve worked for a few companies who’ve had their share of crises that [...]
by John Robertson Sun Tsu, a Chinese military commander from the sixth century BC, wrote a book titled The Art of War that is considered by many to be the definitive work on military strategy. The book’s influence is widespread and has been used by military leaders throughout the centuries, and most recently has been [...]
by John Robertson At ROI, we pride ourselves on collecting quantifiable data to help clients understand situations and make informed decisions. Like many, we subscribe to the motto that “facts are our friends.” Interestingly though, we see that regardless of what the data says, people still rely on their emotions when making decisions. This isn’t [...]
by John Robertson A lot of new thinking on communication measurement (including ROI’s) focuses on measuring the outcomes of communications. Specifically, did behavior or attitudes change? In the end, this is what matters, but it doesn’t mean we should abandon other important measurement activities which are still very useful for evaluating the overall effectiveness of [...]
