Barbara Fagan-Smith

ROI Communication CEO, strategic planning expert and world traveler.

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Roger D’Aprix

ROI Communication Vice President, author and renowned communication guru.

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John Pollack

ROI Communication Consultant, Presidential speechwriter for Bill Clinton and published author.

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Michelle Campbell

ROI Communication Consultant, technical communication expert and social media enthusiast.

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Aaron Heinrich

ROI Communication Consultant, technical communication expert and social media enthusiast.

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John Robertson

ROI Communication Consultant and expert in measuring communication effectiveness.

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Communication Strategy and Planning

Internal Communications: Lessons for BP

Monday, June 14th, 2010

Like many of you, I’ve been following the tragic oil rig disaster and subsequent spill into the Gulf. While companies may eventually realize the importance of external communications, adequate communications with employees is often lost when a crisis occurs.
I’ve worked for a few companies who’ve had their share of crises that were either self-inflicted or [...]

The Movement to Open Communication Cultures

Thursday, June 3rd, 2010

In my last blog I suggested that we were unlikely to see the fulfillment of a vision of full corporate democracy imagined by a new generation of anti-authority Internet bloggers. Their dream is of the end of corporate hierarchy and autocracy to be replaced by consultation and the flowering of social media that presumably will [...]

Sun Tsu’s Guide to Communication Effectiveness

Monday, May 10th, 2010

Sun Tsu, a Chinese military commander from the sixth century BC, wrote a book titled The Art of War that is considered by many to be the definitive work on military strategy. The book’s influence is widespread and has been used by military leaders throughout the centuries, and most recently has been applied to Western [...]

The Role of Emotion in Making Decisions

Monday, April 12th, 2010

At ROI, we pride ourselves on collecting quantifiable data to help clients understand situations and make informed decisions.  Like many, we subscribe to the motto that “facts are our friends.”
Interestingly though, we see that regardless of what the data says, people still rely on their emotions when making decisions. This isn’t just limited to communications. [...]