Barbara Fagan-Smith

ROI Communication CEO, strategic planning expert and world traveler.

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Roger D’Aprix

ROI Communication Vice President, author and renowned communication guru.

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John Pollack

ROI Communication Consultant, Presidential speechwriter for Bill Clinton and published author.

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Michelle Campbell

ROI Communication Consultant, technical communication expert and social media enthusiast.

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Aaron Heinrich

ROI Communication Consultant, technical communication expert and social media enthusiast.

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John Robertson

ROI Communication Consultant and expert in measuring communication effectiveness.

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How to Leverage Your Learnings

Friday, July 25th, 2008

One of the great strengths of American English is its adaptability. Unlike many other languages, it tends to welcome new words easily – the verb “to Google” is perhaps the most famous, recent arrival. This linguistic mutability reflects America’s wonderfully informal, innovative spirit, but also sometimes comes at a price: the common abuse, misuse and [...]

Why Dissent Matters

Wednesday, July 9th, 2008

I recently read an excellent book entitled Why Societies Need Dissent. Citing examples from the public and private sector, its author, University of Chicago law professor Cass Sunstein, methodically explores how and why groups often make bad decisions, as well the characteristics and behaviors of groups that make good decisions.
One common denominator is the degree [...]