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Thoughts on “The Credible Company”
By rdaprix | July 23, 2009
Last November, Jossey-Bass publishers released my latest book entitled “The Credible Company: Communicating with Today’s Skeptical Workforce .” Shortly after it was published, the bottom dropped out of the global economy and made that workforce both increasingly skeptical and increasingly unemployed.
The book had been fermenting in my mind and soul for some time—partly as a result of the vast amount of change the workforce had endured since my last book, “Communicating for Change,” was published in 1996, and partly because I believed that our profession has taken a wrong turn and preoccupied itself with technology and ‘conversations’ as the cure for today’s daunting internal communication challenges.
Those challenges loom larger than ever as the workplace undergoes revolutionary transformation, with more and more insecurity and greater reliance imposed on individual’s resources and responsibility for their economic well-being. An estimated 40% of company work will soon be done by outside contractors, according to Time Magazine. Free agency will more and more be the fate of today’s worker, a not altogether negative trend if people are prepared for that kind of independence and self-reliance.
In a recent webinar, I outlined my personal view of these developments and what I believe they mean for our profession. I invite you to take some time to watch the webinar replay and to reflect on its message. We at ROI Communication would be equally interested in your views of the coming challenges. How about giving us your online comments in response to this blog?
Tags: Roger D'AprixTopics: Employee Engagement, Leader and Manager Communication | No Comments »